CreativeShare and Creative Tampa Bay Align, with Catalytic Results!

Creative Tampa Bay was created in 2003 amid discussions of bolstering the creative economy, at a time when such incentives required community cooperation and strategic, long-term thinking. Five years later, keeping the creative economy healthy still requires a great deal of persistent effort and initiative. That is why CreativeShare founder Bob Barancik has been chosen as one of this year’s Creative Catalysts.

Deemed as “thought-provoking” by Creative Tampa Bay, his CreativeShare website has become an increasingly notable source for educated discussions and relevant media. As a “Creative Connector,” Barancik has invited environmentalists, authors, professors, entrepreneurs, and artists into the ever-growing dialogue on how to assess the unique needs of a community, maintain cultural integrity, provoke social change, and recognize the potential for economic progress. CreativeShare is honored to be chosen by Creative Tampa Bay, and hopes to remain a catalyst in the movement for a brighter future.

View the Creative Catalysts Awards Program

Video: Nancy Kipnis introduces the Creative Catalyst awards

Web Goodies!

The following “web goodies” were selected to tickle your creative gray cells. The articles all focus on different facets of innovation and the creative economy. They are worth a look.

“Triumph of the Creative Class” by Joel Kotkin
Even this conservative curmudgeon can (grudgingly) see the rise of a brainy, creative, confident, and culturally liberal class to positions of national influence and power.

“It’s No Time to Forget about Innovation” by Janet Rae-Dupree
The worst times for the economy can be the best times for innovation.

PopTech! Tech Blog: “10 Commandments for the President Elect” by Michelle Riggen-Ransom (video)
Juan Enriquez, Harvard economist and debt crisis expert, dissects the global financial meltdown and offers ten essential and painful steps to rebuild the world economic marketplace.

“A Strategy For Success: Innovation Will Renew American Leadership” by Dr. Rocco Martino (PDF)
The United States needs a national strategy focused upon developing new technologies and creating new industries.

“After the Fall” by Dr. Moises Naim (editor of Foreign Policy Magazine)
The United States government must respond to the financial meltdown with more funding for innovative businesses, but must not over-regulate markets and destroy the American engine of wealth creation.

“A Brief Survey of Innovation” by Lawrence Husick
This thought-provoking list of humanity’s Top 25 innovations will stimulate one’s thinking!

“Top Theorists Examine Rippling Economic Turbulence” PBS Transcript
As the financial sector shifts, so does the reach of the jolt to economic structures around the world. Economist Nassim Nicholas Taleb and his mentor, mathematician Benoit Mandelbrot, speak with Paul Solman about chain reactions and predicting the financial crisis.

“Where the Pros Are Putting Their Money”
Top financial experts explain what moves they are making in their personal portfolios during the financial crisis.

“Sub-prime Crisis Explanation” by The Long Johns (video)
An absolutely hysterical satire about the financial meltdown that is as accurate as it is funny!

“Serving Aging Baby Boomers”
According to the venerable consultants and McKinsey, Baby Boomers have rewritten society’s rules at every stage of their lives, and will rewrite retirement as well. (Free registration is required to read the full article.)

The Skoll Foundation
This is the number one website for social entrepreneurs who want to change the world for the better.

“Is Florida the Sunset State?” by Michael Grunwald
Time Magazine looks at the Sunshine State through dark glasses, but one has always had to have sunglasses to live in a poor man’s paradise.

The Three Little Pigs, Revisited

For those of you who somehow missed or have forgotten the early childhood fable of “The Three Little Pigs,” let me give you an executive summary appropriate for an age of diminishing attention spans and expectations:

There were three stature-challenged boars who symbolized the three basic middle class approaches to home mortgages.

As per usual, The Big Bad Wolf with the bad breath was the traditional metaphor for life’s uncertainties and hazards… like hurricanes, tornados, car crashes, flash floods, disco music, punk bands, Donald Trump’s hair, sub-prime mortgage brokers, derivative debt-swaps, earthquakes, etc.

The piggy who built his house of straw was of course the fool. We are talking major fire and structural problems when vegetable matter is not mixed with clay. No sane mortgage or insurance company would touch it.

The porker who bought a seemingly solid wooden tract home in a nice middle-class suburb was the conformist. Although there are some inherent flammability concerns and potential termite problems, the structure is still insurable for a price.

And of course, the wise piggy built out of brick in a faux colonial style. He had no problem getting a good insurance policy for an affordable price. (This of course assumes that the brick house is not near the San Andreas Fault; a point entirely missed by the Grimm Brothers.)

The stark moral of the piggy fable (obvious, even to kindergarteners) is that prudence will quite literally keep a roof over your head in stormy times.

It is all very neat and tidy, and rather charming in a picture book sort of way. But alas, the economic lessons for most American home and condo owners are not so neat and tidy, or filled with sunny childish certainty.

For all the “wise piggy” real estate owners who are financially solvent and able to manage their debt obligations (a quaint concept from all together different times), the U.S. government is providing you with a spectacular lifetime opportunity:

You get to bail out all the lard heads with the over-leveraged straw, wood, and brick bungalows and McMansions.

The vast majority of hard-working, semi-solvent American taxpayers are now stuck with the bills from our national debt binge; and that includes all you high functioning creative types.

Our nation’s unfathomable and imprudent debts are conservatively estimated at over $1,000,000,000,000.00 (one trillion dollars) for bum home mortgages and another $60,000,000,000.00 (sixty trillion dollars) for inscrutable derivative “debt-swaps.”

Many of these “financial weapons of mass destruction” are owned by European, Arab, and Chinese financial entities.

These lenders from abroad are indifferent to our “exceptional” national hopes, dreams, delusions, pastimes, and brands of Christianity. In the end, their mantra will be:

“Show Me The Money!”

And pay, we will.

6 Views of an Apple

I photographed this apple about six years ago just outside of rural Bethel, Maine. It was a real visual cliché but I still like the image.

But even a simple piece of fruit can provoke some creative musings on the nature of human perception.

Consider these six views of an apple:

1. The ancient Chinese philosopher Lao-Tse saw an apple hanging from a branch and was reported to have said — “Let it ripen and let it fall.” He would perceive the essence of all human existence with an unflinching eye.
2. A hungry hiker gazing upon the apple would see a free snack. Maybe it was planted by Johnny Appleseed for famished wayfarers.
3. A local journalist might scribble some snappy free associations for an autumn “local color” piece for the Sunday paper or a blog entry: Apple of my eye, An apple a day keeps the doctor away, etc.
4. An 18^th century Eastern European rabbi might see the fruit and coin a catchy proverb for his congregation: “To a worm in an apple, the whole world is an apple.” The same insight also apparently applies to horseradishes.
5. A natural scientist wandering by would probably want to know the Latin name of this particular tree, how old it is, and if the roots are shallow or go deep.
6. An economist or business person might survey the unblemished apple and start posing these hard-headed questions:
   
   

   Can the tree pay for itself? Is it worth investing in fertilizer, pruning, insecticide? Is it worth the effort and money to grow certified “organic” fruit? Does it make more sense to cut it down and mill it into boards for high-priced apple wood tables, chairs, and cupboards?
   

   With oil at well over a $130.00 per barrel, is firewood a better bet than fruit? Can the digital photo of the apple be sold to a stock photo company and then marketed to art directors worldwide?
   

   Can it be pressed into cider or made into apple sauce and put into glass bottles or cute plastic cups with eye-catching graphic labels that proclaims to the world that this is “Bob’s Best Old Tymie Natural Apple Sauce: Good for the Stomach & Spirit & Planet.”

Who we are and what we do in life determines so much of how we see an apple…or the world.

It is inherently difficult to believe that what we see is not what others see. And, of course, we are entitled to the first and biggest bite!

Real World Stories from the Creative Economy: Daniel Reardon

This blog entry is the first in a series of multimedia interviews titled “Real World Stories from the Creative Economy.”

My first guest is a good friend and neighbor from Portland (Maine) — Daniel Reardon.



Dan was the former CEO of Bass Shoes (a $400 million division of the Phillip Van Heusen corporation) and is currently a senior business consultant to L.L. Bean. He also developed and managed the retail operation of the Boston Museum of Fine Arts for three years. Dan is an avid art collector and a longtime supporter of organizations that serve at-risk youth.

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Related Audio


Introducing Dan Reardon (1:38)


The Community College System and Auto Dealerships (3:36)


What's Next?(5:00)


Connection to Community and Closing Words (0:50)

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Images from the Interview

Eclectic Summer Reading Suggestions

Summertime! And the livin’ is easy…

At least according to the words of the old George Gershwin song. And even the most inveterate workaholics and hard-chargers among us usually still take a week (or a few three-day weekends) off during the dog days of August.

Whether we end up on a beach or mountaintop, or simply at a friend’s backyard patio, there is some breathing space.

This fleeting hiatus of quiet allows us to disconnect from the seductive world of electronic media and enter a childhood place of printed words.

We can choose to turn off the laptop computer, iPhone, Blackberry, iPod, radio, and TV (yes, it is possible) and try to hear that small still voice inside of us…and let it mingle with the voice of a truly gifted author.

We can use the author’s musings to create our own imaginary dramas, meaningful dialogues, and stories. Every reader is a co-author of the book he or she is reading—not just a passive recipient of moving images and external soundtracks.

We must create the pictures and narratives in our own heads from our own life experiences, and not rely on Hollywood or Madison Ave. for our internal messaging.

Here is an eclectic palette of titles that might lure you to an armchair. They are all old friends of mine. Most of these books were given to me over the years by beloved relatives, teachers, dear friends, and a few just popped into my life through chance encounters and serendipity.

All the titles are available through Amazon; and most can be purchased used (good-as-new) for a pittance!

The books are loosely grouped into the following categories—The Creative Life, Personal Finance & Investment, Picture Books for Adults, Picture Books For Kids (of all ages), Innovation & Change, Dated but Wonderful Odds & Ends.

The Creative Life

The Elephant & the Flea: Reflections of a Reluctant Capitalist by Charles Handy. The dilemmas and delights of the creative flea in a world of organizational elephants are explored and explained. It is listed first for a reason!

The View From the Studio Door: How Artists Find Their Way in an Uncertain World by Ted Orland. Wise, real, and low key. It offers some genuinely helpful and even healing insights. (Incidentally, Orland was Ansel Adam’s studio assistant).

The Art Spirit by Robert Henri. Perhaps the best book ever written by a major American artist. I loved this slender volume when I was an art student 40 years ago and still return to it for inspiration.

If You Want to Write: A Book about Art, Independence, and Spirit by Brenda Ueland. This is not a how-to book but a how-to-be-yourself classic. It was written 70 years ago and is still totally relevant to those of us who need and want to write.

Art & Fear: On the Perils (and rewards) of Artmaking by David Bayles and Ted Orland. I picked this book up at the Maine Photographic Workshop a few years ago and still can’t put it down.

The Lobster Chronicles: Life on a Small Island by Linda Greenlaw. This slice of life from a rough and remote Maine island says volumes about what we have lost and gained in our headlong pursuit of riches. This book is suitable for ardent feminists, tough guys, and anyone who has dreamed of abandoning the rat race.

Personal Finance & Investment

The Little Book on Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns by John Bogle. I always felt that John Bogle (founder of Vanguard) did more to promote human well being than Mother Theresa. His development of ultra-low cost stock market index funds has been a boon to millions of small, middleclass investors.

The Four Pillars of Investing: Lessons for Building a Winning Portfolio by William Bernstein. The author is both a Ph.D. and an M.D., and a longtime student of financial markets and human behavior. His section on “Why investors lose money” is worth the price of the book many times over.

A Random Walk Down Wall Street: Completely Revised and Updated by Burton Malkiel. This Princeton professor’s description of a chimpanzee throwing darts at the Wall Street Journal as an investment strategy is hysterically funny, and statistically sound. The book was first published in 1973 and is now in its 7th publication.

The Coming Generational Storm: What You Need to Know about America’s Economic Future by Burns and Kotlikoff. This book is scarier than anything Steven King ever wrote—and it is published by the MIT Press. The basic premise is that old, unproductive, and ailing boomers will doom the American economy by 2030—unless there are drastic changes in public policy initiated right now. This is absolute essential reading for any young adult—and for their parents who are NOT interested in squandering their kids’ inheritance and shot at the American dream.

Zen and the Art of Earning a Living: A Practical Guide to Creative Career Design by Laurence Boldt. This is a career book that will appeal to your inner hippie. Lots of great “zenny” philosophy, stories, quotes, and ink drawings. But Boldt is no dolt; both of his feet are on solid economic ground. And his cold, clear eyes look on human blindness without blinking.

Encore: Finding Work that Matters in the Second Half of Life by Marc Freedman. This is a career book that will appeal to any aging yuppie. Although Freedman is making a highly promoted career out of advising befuddled but highly educated boomers about what comes next, it is a worthwhile endeavor. All kids of boomers should buy their parents a copy of this book. If the 75,000,000 grayheads don’t keep working and contributing to society, we (collectively) are toast.

Innovation & Change

Innovation & Entrepreneurship by Peter Drucker. The author is widely considered the greatest management thinker of the 20th century. This classic business book is essential reading for any young person who wants to go out and change the world.

Clock of the Long Now: Time and Responsibility by Stewart Brand. In 1969, I was a nineteen-year-old straight-arrow youth from suburban Chicago—and then I came across a copy of the Whole Earth Catalog. The WEC was the brainchild of another suburban Chicago guy named Stewart Brand. His oversized, softcover catalog literally blew me away (and millions of other young people as well). I bumped into Stewart about two years ago at the PopTech conference in Camden, Maine. His new “legacy” book and chronological project is of vital importance to the world. American post-industrial culture has lost its sense of time, responsibility, and place in nature. Unfortunately, the media is not paying attention this time around.

The Flight of the Creative Class: The New Global Competition for Talent by Richard Florida. This once obscure professor of economic development became rich and famous from a book with a catchy title—“The Rise of the Creative Class.” As one of the few artists that actually read Florida’s bestseller cover to cover, I was left curiously lukewarm by his blandishments. Ironically, the concept of the flight of the creative class has real gravitas and urgency, and the media and policy wonks are not paying much attention to this important book. Young creative people better choose their zip codes very carefully!

Picture Books for Adults

The Family of Man by Edward Steichen. It is the catalog of the greatest photographic exhibition of all time.

A Summer’s Day by Joel Meyerowitz. Most creative young people know Meyerowitz’s photography through “Aftermath: World Trade Center Archive.” His documentation of the 9/11 disaster is monumental and heartbreaking; but I am still drawn to his classic images of Cape Cod. The sunlight is like no other. His luminous photos will make you happy.

Picture Books for Kids (of all ages)

Miss Rumphius by Barbara Cooney. I was mesmerized by this book as a child, and still try to heed its sage advice: to live by the sea and make the world a more beautiful place. Perhaps it should be the official book of the creative economy movement.

The Cat in the Hat by Dr. Seuss. If the adult world is getting you down, simply read this book out loud to a young child. Life will become a wildly creative, exciting, and magical adventure for both of you!

The Little Engine that Could by Watty Piper. “I think I can. I think I can. I think I can. I think I can!” No better advice can be given to a human being of any age.

Dated but Wonderful Odds & Ends

The Trustee from the Toolroom by Nevil Shute. The author is mostly remembered for his harrowing tale of a post-nuclear holocaust world, On The Beach. His first novel was about a mechanically gifted but unassuming miniature model maker and technical writer. The protagonist must leave his safe haven in England and go out into the world to seek his orphaned niece’s inheritance. It is a sweet story. Decency wins out in the end. How is that for a ludicrous post-modern literary premise?

Fables for Our Time by James Thurber. These short vignettes are models of sly humor, stylish wordplay, and sad wisdom about the folly and foolishness of human nature. Thurber’s illustrations are pure delight.

Walden by Henry David Thoreau.

Have a great summer vacation; and try to spend some free time with a real live book!

Finessing A Recession!

Question: What is the difference between a recession and a depression?

Answer: In a recession, I have a job and you don’t. During a depression, you are gainfully employed and I’m pounding the pavement (or web) for work.

For most of us, it is as good an answer as the one provided by the National Bureau of Economic Research:
“A recession is a significant decline in economic activity spread across the economy, lasting more than a few months, normally visible in real GDP, real income, employment, industrial production, and wholesale-retail sales. A recession begins just after the economy reaches a peak of activity and ends as the economy reaches its trough.”

Thank you Wikipedia.

Here are some things to consider about creatively finessing the “Big R” from someone who has experienced and survived uncertain and difficult financial times and lived to write about it:

Realize that all economic down turns eventually bottom out and things get better.

History suggests that most down economic cycles take anywhere from two to seven years to run their course. Ironically, it is at the point of maximum pessimism where the real opportunities are often found.

When you start to hear everyone blabbing about the “greener pastures/heavens on earth” that are to be found in Tennessee, North Carolina, North Georgia, and Las Vegas, it might be the time to both roll your eyes and take out your checkbook.

Start researching local real estate opportunities, broad-based stock indexes and mutual funds, and the possibility of starting a creative business; you can enjoy warm winters and rent cheap studio or office space.

The trick is to have cash or a secure line of credit during a major downturn or panic. But it takes nerve and a basic optimism about the future.

Had I invested in Portland (Oregon) in 1974, Berkeley (CA) in 1975, or NYC in 1979, I’d be a very rich man today.

But at the time, I could not see beyond my current circumstances as a struggling young artist and designer; or really believe that things could change for the better. It was a story of wasted opportunities.

Fortunately, I did buy in St. Pete in 2004. Not at the top or the bottom of the real estate curve.

If you can entertain a 10- to 12-year timeframe, there is more than a reasonable chance that the creative economy will prosper in the Tampa Bay. That is why Amy and I are not planning on selling and moving on when things eventually improve in the real estate market.

Understand and accept the three basic realities of life as a creative worker or entrepreneur in a free market economy:

1. When the mainstream economy catches cold, advertising, architecture, publishing, journalism, public relations, and cultural institutions and organizations tend to get triple pneumonia.


2. Even during hard times, most people are still working. (Think educators and administrators, police and fire fighters, healthcare workers from doctors to janitors, civil servants, members of the armed forces, etc.)


3. Many professionals are likely to prosper no matter what happens. This includes upscale surgeons and psychiatrists, bankruptcy lawyers and business turn-around specialists, astute financial speculators who know a bargain when they see one, financial planners to the worried-but-well-off, and of course, sympathetic bar tenders and smiling waiters who cater to both the haves and have-nots.

You are not your job description or resume. Perhaps the most insidious aspect of a severe recession is the assault and insult to our sense of self-worth. If one’s creative services or artifacts are not required in the marketplace at a particular moment, we might take it very personally. Too personally, in fact.

Fortunately, we can always be good parents, friends, and relatives no matter what the masters-of-the-universe on Wall Street, at the Federal Reserve Bank and, increasingly, in corridors of power in China and Saudi Arabia are cooking up for the world economy.

I suppose it boils down to not putting all one’s emotional eggs in the same basket. The role of chance and randomness in human existence suggests that having a strong and variegated social network is the only financial security that is available to most us.

Lighten up about your personal plans and goals in an increasingly complex, computerized, and unpredictable global economy.

As Americans, we are heirs to the hard and harsh ethos of Puritan, frontier, and immigrant cultures. It is not easy for many of us to even momentarily relax our guard. So I am concluding with one of my favorite jokes:

One day out of the blue, God tells all the world’s senior TV executives that the earth is going to end in a great global tidal wave that will drown every living person in just 59 minutes.

There is absolutely no time to build any arks this time around.

When British citizens hear this dire message from a legitimate news sources, they quietly get dressed in their best clothes, form straight lines in front of Buckingham Palace, stand at attention with a stiff upper lips, and calmly prepare for their eminent demise.

The French, upon learning of their terrible fate, hop into bed with their lovers for one last amorous embrace.

When Americans learn of the impending disaster, they drive off to to buy snorkels and scuba gear!

In post-Katrina America, this joke is not quite as funny as it once was. But fortunately, we are still a nation of pragmatic and creative problem-solvers, not slackers.

For more comic relief, enjoy this parody by Columbia Business School's Dean Glenn Hubbard and students about wanting Alan Greenspan's job, which went instead to New Fed Chair Ben Bernanke.

Ohio with Palm Trees

Let's do a quick demographic survey of the Tampa Bay area:

How many people from Ohio have you met? From the Midwest in general? Children or grandchildren of Midwesterners?

I've counted 64. Make that 65, counting myself.

In fact, it seems that just about everyone I meet here is originally from Ohio, Illinois, Indiana, Wisconsin, western Pennsylvania, or western New York state. Although Tampa Bay is about as far south into the continental United States as one can get geographically, it feels in many ways like my hometown of Highland Park, Ill., in suburban Chicago—but with palm trees.

Professional demographers say that there are at least 27 identifiable ethnic groups in the Tampa Bay area, and I believe them. But still, I know when I'm back home. Most people I meet seem friendly, smile, say “please” and “thank you,” and don't litter.

My wife Amy, who has roots in D.C. and New York City, finds these instances of civic virtue a constant source of amazement.

For me, it's simply how daily life once was in this country, and how it sometimes still is.

Last year, I dined with a fellow late 50-something Midwesterner who is a truly gifted poet and performer. Although he looked and played the part of the aging hipster, I knew from his recent performance at the State Theater in St. Pete that his wildly imaginative torrent of words was grounded in workaday reality and traditional American morality.

He rhapsodized and ranted at a huge, variegated audience of hundreds of tattooed and pierced 20-somethings and more conventional gray-headed baby boomers. He spared the delicate feelings of no one in the auditorium. In a nutshell: life is hard; marriage is difficult; raising kids is tough; a job will wear you out; an honest dollar is hard to come by in both the rust belt of the Midwest and in Florida.

But that is how it is. So suck it up and get back to work and your obligations.

Here was a man who was groomed from childhood to assume adult responsibilities as both a reliable worker and engaged citizen. There is a nobility to this that dwarfs the self-involvement and narcissism of so much of American life and careerism for the last thirty or forty years.

After exchanging the usual “guy” chitchat about our kids, our wives, our athletic prowess and injuries, we settled into an unexpected conversation about how great it was to have grown up in the Midwest in the '50s and early '60s.

We conversed nostalgically about how normal, secure, safe, and community-centered our young lives seemed back then. There was time to build snow forts and tree houses after school. And there were often sit-down family dinners without a blaring TV.

Then came the 1960s with the assassinations of JFK, RFK and MLK, the tragedy at Kent State, the Vietnam War, urban riots, Mai Lai, Watergate, The Pill, The Beatles, hippies, sex, drugs, rock 'n' roll, and the first signs of the coming de-industrialization of our once-great manufacturing nation. Fast-forward 30 years. By the mid-90s, many of us were chronically worried working stiffs. We quietly fretted about job security, paying for our children's college tuition, insanely inflated home prices, escalating energy prices, and the chaotic state of the world.

The bubble burst in the Midwest just like everywhere else across the country.

Our youthful hopes and idealism seemed to have evaporated from our collective baby boomer brains. We weren't able to live the lives our parents had in the suburbs of Chicago, Des Moines, or Toledo.

So now you might be expecting some sort of self-righteous sermon about how everything was great in “Leave it to Beaver Land” and that now the country is going to the dogs.

Hardly.

Nostalgia is most often the unconscious reframing of unpleasant memories and feelings from the past into something more palatable. The fondly recalled golden dreams of youth are perfectly harmless occasional entertainment. But realistically, things were never that great in the past nor are they so terrible in the present.

In any event, the new millennium is different and more complex than the old. And we must cope with a global economy and multiracial society as it is, and not waste our precious time daydreaming.

The Tampa Bay metropolitan area embodies the New America, with all its warts and promise for the future. I-75 permanently connects the core values of this region to the geographic and spiritual center of the United States.

I believe that this deep and dynamic connection to our national heartland will be the anchor chain of our civil society in the tumultuous and surprising decades ahead.

Navigating the Blog

The CreativeShare Blog is a place to find catalytic people, ideas, and resources.

Our first creative catalysts and CreativeShare Fellows are Mark Sforzini and Nancy 3. Hoffman.

Both are accomplished musicians and valued colleagues. They embody the collaborative and generous spirit that is at the heart of the CreativeShare venture. Mark is currently working on an opera loosely based on The Great Gatsby by F. Scott Fitzgerald. Nancy 3. is engaged in performing with both her klezmer and accordion bands, and collecting umbrella covers for the one and only umbrella cover museum in the world!

Another key concern of this blog is the connection between a healthy natural environment and sustainable creative lives. Here is a link to the rustic CreativeShare Studio that is located on a tiny island off the coast of Maine.

Moving on to the subject of the global environment and climate change, here is a web link and MP3 file on the Earth Charter U.S. The interview is with Jan Roberts, president of the organization.

It is also my pleasure to introduce two young poets and performance artists — Pedro Jarquin and Jeffrey James. They created the soundtrack to the award-winning video Torn Asunder, which deals with an increasingly frayed American civil society.

Also included is a highly amusing audio performance by Pedro (voice & lyrics) and Mark Maynor (music & mix) on global warming. It is titled “Stop Light.”

Greetings from Bob Barancik, Founder of CreativeShare

My favorite definition of “catalyst” is a person whose talk, enthusiasm, or energy causes others to be more friendly, enthusiastic, energetic, and creative.

For me, CreativeShare is the continuing realization of 35 years of collaboration, musings, messy mishaps, occasional successes, and continuing interaction and experimentation with an ever-expanding creative circle of colleagues and friends.

I hope that the ideas, art, and music on this Web site will tickle your fancy and encourage you to create with others.

Encouraging Words

When I was a little boy many long years ago, my favorite song was “Home on the Range.” (MP3)

The words and melody still reverberate in my head (although I don't wear my Davy Crockett coonskin cap and Gene Autry spurs in public anymore).

The particular lyrical refrain of “Where seldom is heard a discouraging word / And the skies are not cloudy all day” is quite relevant to our lives as creative adults — sans cowboy or cowgirl paraphernalia.
Unfortunately, many of us work in an environment where often is heard a discouraging word and encouraging words are seldom bestowed. This is a genuine pity.

Real encouragement does not cost money, and it takes little in the way of either time or effort but can yield tangible creative rewards all around.

Recently the power of encouraging words was brought home to me by two unexpected events.

First, I received an e-mail from out of the blue thanking me for making possible a highly successful twenty-year career in advertising and public relations. The name of the writer did not ring a bell, and I had no recollection of telling this stranger to go into advertising and public relations.

Here is what happened. In 1984, my wife, Amy, and I sponsored a citywide poetry competition called “Philadelphia Voices and Visions.” We got some stellar entries, mostly from grad students, librarians, community activists, and teachers. Apparently, at the awards party, a young and unassuming woman asked me what she could do to earn money when the only thing that she was good at was writing poems. I must have told her that she had the requisite talent for a career in the ad and PR biz, and she must have believed it.

Two decades later, she is a senior manager at one of Philadelphia's top communications firms and works on major international accounts. Go figure!

A second fortuitous event occurred when Amy and I wandered into a premier Philly art gallery about three years ago. We were greeted by some really large, eye-catching watercolor paintings. By chance, the artist was there — she was one of our first major clients in the early '80s. I had not seen her for close to fifteen years.

Our client had been a high-level manager in Philadelphia city government. How did she move from spotless business apparel to a paint-stained t-shirt? Apparently, it was because of something I told her years and years ago — and I have no memory of it whatsoever.

Although her first career was devoted to management, she had graduated from art school in the 1960s. When we worked together in the mid-'80s, she was professionally successful and respected, but lamented to me that her creativity and artistic abilities had evaporated under the constant pressures of the office and being a mom.

Apparently, I told her that our creativity and artistic talent never leave us, although they can go dormant for decades. Just get a little watercolor pad and fool around in odd unoccupied moments and, if you can, go to an artists' colony like the Vermont Studio Center for a creative sojourn.

At any rate, our former client is now a full-time painter (with a city pension) who is earning between $20,000 and $30,000 a year doing something truly creative. One never knows where encouraging words might lead people over time.

Conversely, I will never really know (nor will you) what one's discouraging words have done to others.

All of our “constructive” criticisms, dire warnings, petty cruelties, and mindless morsels of sarcasm have most assuredly diminished the creative potential of those around us.

For the heck of it, try bestowing some sincere and encouraging words on your family members, friends, and colleagues — then watch their faces soften and shine.

You may have opened some previously shut doors inside them. And they just might walk through those invisible portals to something better for themselves and society.

Did You See the Gorilla?

I will get to the gorilla later. Let me begin by talking about luck…especially your luck over the past ten years.

Virtually all of us have been to a school reunion or large family event over the past decade. It is easy to have been both attracted to and envious of those folks who are leading seemingly charmed lives.

These fortunate relatives, friends, and colleagues have fulfilling careers, happy personal lives, and good health. They radiate a sense of well-being and quiet confidence. Then there are the chronically unlucky. They are often conspicuous at these gatherings by their absence. Their lives appear to be a continuous series of mishaps, muddles, and misadventures.

I have always found it ironic that both my lucky and unlucky acquaintances often share nearly identical educations, IQs, physical statures, and family backgrounds. How do you explain the differences in life outcomes?

Fate. Chance. Love Potion #9!

Dr. Richard Wiseman, a distinguished British research psychologist and former professional magician, believes he has the answer to the riddle of how we create good luck and bad luck in our lives. It involves our perception of reality and of ourselves.

Here is the gorilla story:

Serious academic behavioral scientists created a videotape of people playing basketball. They asked subjects to count the number of passes made by one of the teams. More than half of the observers failed to notice a woman dressed in a gorilla suit who walked slowly across the scene for nine seconds. What was especially curious is that the hairy beast faced the camera and thumped her chest. This experiment has been repeated with large public groups where only 10 percent of those present saw the gorilla.

Basically, we see only what we are looking for…and little else.

Check out this amusing but highly informative interview with Dr. Wiseman, conducted by Dan Pink, from the archives of Fast Company magazine.

The article also contains the funniest joke in the world, according to Dr. Wiseman, who spent a year researching the subject.

Here are Wiseman's four scientifically identified luck factors that can create good fortune in your life and career. They are commonsense and a little "self-helpy" but worth considering. We all could use a little more luck with our creative ventures.

1. Maximize Chance Opportunities
Lucky people are skilled at creating, noticing, and acting upon chance opportunities. They do this in various ways, such as building and maintaining a strong network, adopting a relaxed attitude toward life, and being open to new experiences.

2. Listen to Your Lucky Hunches
Lucky people make effective decisions by listening to their intuition and gut feelings. They also take steps to actively boost their intuitive abilities — for example, by meditating and clearing their minds of other thoughts.

3. Expect Good Fortune
Lucky people are certain that the future will be bright. Over time, that expectation becomes a self-fulfilling prophecy, because it helps lucky people persist in the face of failure and positively shapes their interactions with other people.

4. Turn Bad Luck into Good
Lucky people employ various psychological techniques to cope with and even thrive on the ill fortune that comes their way. For example, they spontaneously imagine how things could have been worse, they don't dwell on the ill fortune, and they take control of the situation.

Daniel H. Pink, author of Free Agent Nation: The Future of Working for Yourself (Warner Business Books, 2002), is writing a book about the rise of right-brained thinking in modern life. He considers himself one lucky guy. For more information on the Luck Project, visit www.luckfactor.co.uk.

The 11 "Commandments" of a Sustainable Creative Career

Each spring around graduation time, I am cornered by the anxious parents of highly creative kids. Their innovative offspring are graduating from high school, college, or art school and simply don't have a clue about jobs, career prospects, who to talk to, or what to do next.

Generally, the inventive young folks seem pretty relaxed about their future. But appearances are deceptive. The cool hauteur is usually a mask for considerable youthful insecurity. They need and want specific guidance — not a lot of pious platitudes.

Their worldly parents, however, are often on the verge of a major meltdown. These worries are grounded in reality, but it is an old and increasingly obsolete reality. The economy is simply becoming a lot more hospitable to highly skilled, creative people.

The following observations are the products of much personal experience — some painful, some exhilarating. But most of all, they come from the careful observation of literally hundreds of creative people in many domains of creative endeavor.

My purpose in compiling this list is to help young people employ their talents to benefit both society and themselves. I hope the following will be a practical help in navigating the ever-mercurial creative marketplace.

The list is long and involved and requires real effort on the reader's part. But it might very well spell the difference between success or failure in an emerging creative career.

Also, my voice shifts casually between talking to the parent and talking to the young adult. I did this on purpose — I want you to read and discuss the points together!

1. There are no “Creative Commandments.” But there are mindsets, behaviors, skills, and role models that can enhance your chances of earning a reasonable living and finding a place for yourself in the brutally competitive creative economy. Go to the bottom of this column for a list of superb books that you should at least peruse. (Links to Amazon.com have been provided.)



2. If you choose to “follow your bliss,” use common sense! Most of the blissed-out creative types that I have come across are broke, bewildered, and many times married and divorced. Bliss is a great way to choose a hobby, but not a great way to strategize a career. The gist of the matter is serving other people for money — not finding personal nirvana.



3. Extroverts/optimists tend to thrive in American society; introverts/pessimists tend to have a fairly miserable time. But even if you are a born wallflower or have a pronounced dark side, you must learn to schmooze, i.e., make charming small talk. Basically, it is just a matter of practice and attending an improv workshop or two. If you take a sincere interest in other people's stories and become a good listener, you can function socially. The other viable alternative is to get an agent or a socially adept mate, if the opportunity presents itself.



4. Drugs and alcohol are no-nos. Although I was no fan of Nancy Reagan, she had a point with her “Just Say No” campaign. Dopers and drunks can be moderately amusing in small doses, but for the most part, they are pathetic and incorrigible. Even if they somehow manage to function on a high level professionally, the people around them usually suffer a lot. Learn to manage stress, depression, and anxiety in a more healthful manner. The Jackson Pollock–Ernest Hemingway–Edgar Allan Poe–Sylvia Plath–Britney Spears–Judy Garland lifestyle can be terribly painful and lonely.



5. Say YES to broccoli and a brisk walk. It is often hard for young, time-pressured creative arts and design students to make time to eat sensibly and to exercise. The youthful body can function at a high level of sexuality, energy, and mental acuity with a doughnut, a cup of coffee, and a few Tic Tacs, but only for a few years. After the big 3-0, muscle tone, immunity, and looks go to hell fast without a balanced diet and regular exercise. So start a healthy regime in your early 20s.



6. The slogan “The MFA is the new MBA” is the new BS. I am shocked that a guy as smart and decent as Dan Pink would coin such a misguided phrase. (It is the new "follow your bliss" for the new millennium.) The MFA permits you to stand in line for largely nonexistent tenure-track teaching jobs and to wait tables at trendy restaurants. There are circumstances that warrant the investment of time and effort in a graduate fine arts education, but proceed with great caution. Caveat emptor — let the buyer beware!



7. Pay yourself first. Uncle Sam has finally done something that actually helps creative people of all ages and incomes. It is the IRA (individual retirement account, and various other tax-deferred saving schemes). It will literally keep you out of poverty in your later years. Check out the three books on personal finance on my suggested reading list at the bottom of this column or contact any large mutual fund company. Basically, the program is a snap — just take the first dime of every dollar you earn and save it. If you start in your 20s, you will develop a humongous nest egg by the time you are in your 60s!



8. Own the roof over your head. I personally know at least six artists with real estate holdings of well over $1 million with next to no mortgages in Maine, Philly, and New York City. They do not have MBAs or any particular gift for financial speculation. They simply bought homes and studios in rundown but interesting cities in the early 1970s and made them beautiful with their sweat equity. None of us mere mortals knows the future of the housing market, but you will always need a place to live and work. If you can swing it, buy and rehabilitate a house or loft in an emerging neighborhood in a creative city that smart, young people (like yourself) would favor. The key point is to hold it for decades without trying to “flip it” for a fast buck. Time is on your side!



9. Big success happens in big cities, but saner and more community-oriented creative lives are cultivated in smaller metro regions. If you want to hit it big in almost any creative endeavor, you must move to New York City or Los Angeles and join the Darwinian fight of the fittest and luckiest. It is just how the creative marketplace is structured; there is no getting around it. But if you are into friends, family, neighborhood, and letting your creative gifts unfold in a more relaxed way, a smaller and more laid-back metro area fits the bill. These regional hotspots have a lot going for them, and I suspect they will really blossom creatively over the next 20 years.



10. If you want to be truly productive and fulfilled, find and unite with your soul mate. This is easier said than done, although two people can live more cheaply and more efficiently together than as two one-person households. Also, the emotional and financial wreckage associated with divorce severely saps the creative life for those of us who are not world-class dramatists. If one is not really the marrying kind — too independent and professionally focused — then be the “fascinating” aunt, uncle, or godparent. There are lots of ways under the sun to creatively express and receive love. The crucial thing is to truly connect with loved ones and make ties that bind. That is what any life, including the creative one, is ultimately about.



11. I saved the most important “commandment” for last: GET A MENTOR. This indispensable and influential person will professionally groom you and help open doors for you. Every creative field has its hidden signals, rules, and power brokers. Without a trusted guide, a young creative person is essentially lost and can only move forward by trial and error (mostly the latter). Most long-term creative careers have a “defining moment” that happens between the ages of 20 and 27. Do yourself a favor and read the mentor section in The 80/20 Principle: The Secret to Success by Achieving More with Less by Richard Koch.

Here are some Amazon.com links to books that can help you craft a sustainable creative career. Good luck!

The three most important books on the emerging creative economy:

The Creative Economy: How People Make Money from Ideas by John Howkins

A Whole New Mind: Moving from the Information Age to the Conceptual Age by Daniel Pink

The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life by Richard Florida

Three classic books on career strategies:

The 80/20 Principle: The Secret to Success by Achieving More with Less by Richard Koch

Zen and the Art of Making a Living: A Practical Guide to Creative Career Design by Laurence Boldt

What Color Is Your Parachute? 2007: A Practical Manual for Job-Hunters and Career-Changers by Richard Bolles

My three favorite books on personal finance and investing:

The Four Pillars of Investing: Lessons for Building a Winning Portfolio by William Bernstein

A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing, Ninth Edition by Burton Malkiel

The Coming Generational Storm: What You Need to Know about America's Economic Future by Laurence J. Kotlikoff and Scott Burns

My favorite book on coping with stress:

Full Catastrophe Living by Jon Kabat-Zinn

Dangerous Ideas?

Have you ever attended a concert of earsplitting, atonal, avant-garde music, strolled into a museum gallery filled with deeply disturbing surreal paintings or inadvertently stumbled across a gruesome surgical operation while surfing cable channels?

You might have been genuinely shocked by the subject matter, but at the same time strongly attracted to it.

That was what I felt as I wended my way through "What is Your Dangerous Idea? Today's Leading Thinkers on the UNTHINKABLE."

Richard Dawkins (a world-class biologist at Cambridge University and famously unrepentant and public atheist) and Steven Pinker (MIT/Harvard psychology professor and academic provocateur) asked more than 100 of the most distinguished English-speaking scientists (and a few other intellectual heavy hitters) to briefly describe their most dangerous ideas.

Please keep in mind that a "dangerous idea" need not be absolutely true or conventionally moral. It must simply make things go topsy-turvy. It both disrupts the status quo and spurs major innovations.

Dawkins says, "Dangerous ideas are what has driven humanity onward, usually to the consternation of the majority of any particular age who thrive on familiarity and fear change. Yesterday's dangerous idea is today's orthodoxy and tomorrow's cliché."

Dangerous ideas from the past include evolution, labor unions and child labor laws, the right to vote, the automobile, the telephone, the Human Genome Project and e-mail.

Most of the responses in the book span one to two pages. They were written in a dry, cold, perfunctory style without being overblown or patronizing to laypeople.

One of the more plausible propositions was written by Dr. Simon Baron Cohen, a distinguished Cambridge University professor of developmental psychopathology. He is the real-life uncle of Sacha Baron Cohen (aka "Borat").

In a nutshell, the elder Baron Cohen's dangerous idea is that masculine leadership styles lack human empathy and lead to organizational disconnect and dysfunction. Conversely, a leader with a feminine mindset can really "feel your pain" and is often willing to do something about it. An obvious implication of this dangerous idea is that planet Earth might be better off if Dr. Debbie were running things instead of GI Joe.

In the name of political correctness and all-around mental health, I will not rehash some of more challenging utterances from this provocative anthology. For the intellectually intrepid, see pages 1, 13, 27, 50, 65 and the last paragraph on page 300.

It has been said that we all live in a world where everything is possible and nothing is certain. It behooves members of the creative class with the stomach for unsettling and unpalatable thoughts to try to put the unthinkable into a human context.

We must help to distinguish the innovative and life-affirming ideas from the merely dangerous ones that just flatter the egos of a few geniuses and diminish the many.

Trying to ethically evaluate the march of scientific and technological progress is a dangerous idea in itself. But it beats denial, unproductive worrying or the hypnotic effect of "reality TV."

Check out this book on Amazon.com.

The Banker Who Loved Hippies!

Michael Phillips is a maverick, even by the wildly iconoclastic standards of the San Francisco Bay Area.

He was one of the principal founders of MasterCard in 1966. This innovation ushered in a revolution of consumer credit and debt that our society is still trying to get a grip on 40 years later.

Phillips is also a staunch conservative in most ways.

He despises big government and left-wing academics; believes that the threat of global warming is greatly overstated and that the threat of Islamic radicals is seriously underplayed by the mainstream media; and that "commerce, not compassion" is the only viable road to world peace.

The tagline on his blog is, "I love commerce. Commerce and technology define the 'modern world.' Both thrive on meritocracy, diversity and openness." (phillips.blogs.com)

But Phillips has always loved and helped hippies. Perhaps this makes Phillips the real grandfather of the creative economy movement. The first hippies were American-born and -bred freethinkers and apostles of self-determination. They did the initial R&D for an increasingly technological and leisure-based society.

Their "free love" led to the cultural norm of serial monogamy. Their tofu, sprouts, brown rice and granola gave us the Whole Foods organic lifestyle. Their proclivity for electronics gave us the Apple computer, aka "the hippie computer," and the Well, which was the first widely used interactive Web site. Their penchant for comfortable, flowing clothes and spaces lead to Dockers pants and the flexible, low-partition office landscape, not to mention Casual Friday. Herbal tea, tai chi and mind/body therapies morphed into the multibillion-dollar alternative medicine movement. And the list just goes on…

New York Times columnist David Brooks offers an insightful and humorous look at this cultural and economic revolution in his book "BoBos In Paradise: The New Upper Class and How They Got There." ("BoBo" is an abbreviated reference to Bourgeois Bohemians.) Check out reviews of the book on Amazon.com.

Getting back to Michael Phillips and the early '70s hippie San-Fran scene puts us in the Briar Patch.

This was probably the first and only real business incubator that was created without government, corporate or foundation funds. In fact, Phillips literally gave away his consulting expertise…which for a banker is probably the ultimate gift of love.

Phillips helped free spirits harness their ambitious visions and energy to the demanding structures and disciplines of a profitable and sustainable business.

His expertise help create the Palo Alto Computer Learning Center, where Steve Jobs met Steve Wozniak; the original store that created The Body Shop chain; and Margo St. James' prostitute's union.

Today's Tampa Bay is no "Hippie Haven." But it is a "Boomer Town."

Perhaps some aging baby boomers with stellar establishment credentials (but who were somewhat anti-establishment in their youth) will start interacting with the current crop of young hipsters/activists/artists/entrepreneurs.

Our Bay Area could become a hotspot for successful new and creative businesses over the next decade. But we need to create our own Briar Patches. Thank you, Michael Phillips, for showing us what is possible when the marketplace meets flower power.

The F-word & what to do about it!

I'm not talking about the four-letter F-word. I'm talking about the seven-letter one.

The short vulgarism has become so commonplace in American daily life that it doesn't even raise an eyebrow in most social situations, on radio shows or in Hollywood movies. But the other F-word can still make the most sophisticated and streetwise person blush, squirm and sob behind locked doors.

Still don't know what it is?

Let me spell it out: F-A-I-L-U-R-E!

Virtually no one in American society wants to be a failure or associated with failure. The country is about SUCCESS!

That is why creative people will always be a very small part of the mainstream American economy — although they will play an increasingly pivotal part.

Real creativity is about repeated failure. It is built upon endless experimentation, play, free association and the thinking of truly uncomfortable thoughts. Jim Adams, who was a distinguished professor of engineering at Stanford University and a key player at the Jet Propulsion Lab in NASA's heyday, expressed this sentiment during a lecture more than 30 years ago: The truly creative person has an appetite for sustained ambiguity, contradiction, complexity, frustration and initial failure — basically, everything that would send a regular person racing to a psychiatrist for a big bottle of Zoloft.

Adams was both a proponent and a skeptic of small-scale creative ventures. As one of Silicon Valley's most esteemed academics and consultants, he educated and influenced some of our nation's most creative and successful entrepreneurs. But he knew the statistics of success, which have not budged much in three decades.

Only about 8 percent of working Americans are involved in a startup business in any given year. Fully 50 percent of these ventures will fail within five years, and 50 percent of the remaining ones will fail in 10. Almost none of these creative enterprises will be around with the original entrepreneurs at the helm 20 years later.

There are roughly 240,000 professional artists in the U.S., out of a total work force of approximately 150,000,000. Even without a calculator, you can grasp that the number of creative people who are strong enough to defy parental hopes and dreams for a safe, high-status profession is statistically insignificant.

It is no wonder that being a teacher or administrator in the truly creative domains of painting, sculpture, music, dance or literature generally pays a lot better than actually engaging in creative activity in the marketplace. This is in stark contrast to the salary of a typical professor or dean at a college of law, medicine or business to a mid to high level practitioner of the discipline. They are penalized for being in academia.

In mainstream businesses and government agencies, creativity can be a career killer. Any executive or manager who is repeatedly associated with new and failed ideas is usually fired or quietly whisked off to organizational Siberia. That is why high-powered, outside consultants can earn a fortune championing innovative designs and iconoclastic policies. They are professional fall guys and gals. The person in charge has covered his or her tailbone by temporarily retaining prestigious hired guns.

The reason that the stigma of failure is so pervasive and so debilitating is its social utility.

In technologically advanced societies the “creative deviant” individual is often shunned, shamed, or made into a figure of fun. How many parents of any class really want their children to be “starving” artists, “struggling” actors, musicians, singers, dancers, or “independent” filmmakers as opposed to doctors, lawyers, business executives, engineers, or scientists?

Literally, the first question an adult creative person is asked in most social situations is — “Can you really earn a living at that?”

In America, it is somewhat easier to be a creative nonconformist because of our frontier mentality and multicultural history. But it still exacts a high price. I never met a truly rugged individualist who had an easy life — although they sure put a positive spin on it.

A well-functioning and orderly society can tolerate and employ only so much creativity and atypical behavior. The consensus reality is that most of us have to play by the rules most of the time...and it is probably a good thing.

The big, innovative leaps and breakthroughs are achieved by a handful of geniuses. Think Thomas Edison, Steve Jobs, Marie Curie, Duke Ellington, Pablo Picasso, George Lucas, etc.

At this point, you might ask: What does a “regular” creative individual do to both survive and prosper? Well, there are no easy or entirely satisfactory answers; but there are always creative possibilities.

An ambitious and creative grad should probably try to land a job with a high-profile, innovative company such as Apple, Disney, Google, Hallmark, Electronic Arts, Chiat/Day, Ogilvy & Mather, National Geographic, Wieden+Kennedy, HarperCollins, Fox, MSNBC, etc. These established creative operations have the resources to groom talent and make creative failure just a routine business expense.

Those fortunate creative baby boomers in their 50s who are professionally successful must figure out how to gracefully pass the torch to their younger colleagues and move on to their next challenge.

Midcareer creative professionals between the ages of 30 to 45 will typically have the hardest row to hoe. This age bracket coincides with the formation of a family. Life at this stage is high on responsibilities to others and low on personal flexibility. All I can say, if you choose to have a child and open a business at roughly the same time, is that you will get gray hair and a furrowed brow like the author of this column.

For the childless midcareer creative professional, these are your salad days. Don't waste your valuable energy bickering with a spouse or significant other; take exotic vacations, and please contribute the maximum dollar amount to your IRA and/or 401(k). I know that these little bons mots sound like something you would find inside a fortune cookie, but seriously consider them.

Finally, do yourself a favor and read the Harvard Business Review OnPoint/Executive Edition/Spring magazine, which is devoted to “The Creative Company.” I bought a copy at Borders.

If you want to enhance your chances for creative and financial success at any point in your career and not be the dreaded F-word, you must know and understand what the real decision-makers in American business might be thinking.

Here are five relevant books you can find on Amazon.com —

Conceptual Blockbusting: A Guide to Better Ideas by James L. Adams

Free Agent Nation: The Future of Working for Yourself by Daniel Pink

The Elephant and the Flea: Reflections of a Reluctant Capitalist by Charles Handy

The Tao of Abundance: Eight Ancient Principles for Living Abundantly in the 21st Century by Laurence Boldt

The Meditations of Marcus Aurelius translated by Martin Hammond

Take this job and...

Roughly half of our nation's workers are not satisfied with their jobs. Young workers are the least satisfied, while older workers are considerably more satisfied (probably because they get to retire sooner).

For many of our parents and grandparents, the idea of job satisfaction was meaningless. It would not compute. One worked to eat and was truly grateful to have a steady job. Satisfaction revolved around home, family, friends, church, baseball and the neighborhood bar.

It would be easier to explain a Carnival cruise to a nomadic desert Bedouin than to explain "self-actualization" and "human potential" to a man who fought in World War II or a woman who struggled to raise a family during the Great Depression.

But for younger workers who benefited either directly or indirectly from the general affluence of the 1990s, there is a yawning chasm between their job expectations and the reality of increasing technological complexity in the workplace.

Two long-term trends are now on a collision course in the American workplace.

The first is the widely held belief in "The American Dream," the idea that hard work, honesty and personal initiative will pay off through ever-rising standards of living for today's workers, their children and their grandchildren.

The second trend is an increasingly productive and efficient Global Economy — which is just a contemporary manifestation of the "scientific management" pioneered by F.W. Taylor in the early part of the 20th century. In contemporary terms, this boils down to two basic concepts —

• If you can measure it, you can manage it better.
• Any task that can be mathematically modeled can be automated.
  

Taylorism is not some sort of historical curiosity; rather, it's the major source of anxiety and heartbreak for both low-level service workers and high-level technical professionals. Just consider the plight of Publix grocery store personnel, whose performance can be so carefully monitored and analyzed that they must continually exceed their own benchmarks or be penalized. See Publix pay fallout: Readers give their 2 cents over losing a quarter.

Ironically, the dilemma of American engineers is becoming increasingly similar to issues encountered by cashiers. If they are not constantly improving and adding measurable economic value to their tasks, the work will go overseas or be handled by ever-more-powerful computers. The business logic is crystal-clear — if we want to enjoy an abundance of inexpensive and high-quality consumer products, a sizable number of American workers should expect stagnant wages and deteriorating benefits.

Perhaps the one bright trend in this conflicted picture of American labor is the growth of the Creative Economy. The traditional mantra for independent creative types has always been "I am as good as my last job."

We never expected to have lifetime employment, sweetheart union contracts or someone else to think for us. For the most part, highly creative and artistic people operate at the margins of mainstream business. We provide all sorts of services and products that are concerned with beauty, grace, and human expression. Our financial expectations for our work roles coincide nicely with a workplace that increasingly rewards the most productive and inventive.

Furthermore, we creative types generally like or even love what we do and we take pride in the fruits of our labor. I rarely meet a seasoned professional painter, graphic designer, musician, filmmaker, writer, choreographer, art therapist, etc., who was suffering a "crisis of meaning" about their craft. Maybe a crisis of direction, style or vision, but not a crisis of meaning.

Sure, there is the usual complaining about how the world refuses to recognize one's super-sized genius. But whining and self-aggrandizement have always been an integral part of the creative scene. (Check out the autobiography of Benvenuto Cellini.)

I am frequently confronted by friends and acquaintances who are conventionally successful lawyers, doctors, accountants, managers and teachers. They are all grandmasters of the passive-aggressive game. My apparent crime against humanity is that I seem to be enjoying life a lot more they are. And that doesn't seem quite fair in their cosmic scheme of things.

But I assure these "winners" that as a balding and beleaguered member of the creative class, my life isn't getting any better…it's just that their jobs are getting worse.

The Tale of the Three Masons & the Meaning of Creative Work

In a medieval French town, there were three masons hard at work on a construction site. Each was squaring up a large granite block. It was a hot, humid morning and the men were sweating profusely from the exertion.

A boy about 11 years old was watching them intently. Finally, he walks up to the first mason and asks him what he is doing. The burly workman answers that he is trying to stay out of the poorhouse. Then the boy walks over to the second mason and repeats the same question. The mason answers that he is working at an honest job to support his wife, two children and aged parents. Finally, the boy asks the third mason what he was doing. The skilled craftsman first looks up at the sky and then squarely at the child and replies, “I am building a cathedral.”

This old story is an appropriate lens through which to look at our individual creative lives. The concept of higher purpose — not in the strict theological sense — is a barely visible golden thread that ties together the work of the major proponents of the Creative Economy. Among the proponents are Daniel Pink, John Howkins and Richard Florida. Check out their Web sites.

I have friends and colleagues who work in creative fields in Tampa Bay, Philadelphia and Portland, Maine. Some of them are at are at the top of their game professionally and are making really good money; others are facing sustained financial hardship and uncertainty.

Surprisingly, there is little correlation between their financial circumstances and life satisfaction. The ones who found the most meaning in their creativity — not in worldly success — look back over three or four decades of creative toil and see an unfinished cathedral of beauty, grace and ingenuity and truly rejoice in their creativity.

Others just see what they did not get out of their creative careers and ask themselves, “Is this all there is?”

Here are links to three excellent books that explore issues of meaning and the creative life:

Man's Search For Meaning by Victor Frankl

Learned Optimism by Martin Seligman

Evolving Self by Mihaly-Csikszentmihalyi

New Media vs. The Movies

From all the rumblings in the media, it sounds as if Gov. Crist and the state legislature are going to throw some real money at Florida's nascent movie industry.

Can you blame them?

Hollywood-style cinema is sexy, hip, happening, young and big biz — talk about the “creative economy” angle!

But as a wise old man once told me, “Anything that is too good becomes no good.”

It is not as though the movers and shakers in New York City, Toronto, Wilmington, N.C., Chicago, Philadelphia, Seattle and even the soggy state of Louisiana missed this movies-are-money thing.

These folks are plenty savvy, well-funded and have their eye on the prize. After all the giddy hoopla, can Florida in general and the Tampa Bay area in particular, win in the Darwinian game of big-league moviemaking?

But more important to policymakers and taxpayers who do not have stardust in their eyes is that Hollywood might be in structural decline; its heyday is probably over and the smart money is quietly leaving the table.

The most provocative analysis of this “structural decline” was a short article, The Movie Magic Is Gone, in the Los Angeles Times by noted media critic Neal Gabler.

But let us consider another scenario: What if for every state dollar thrown into feature film development, we threw just a thin dime into new media, including Webcasting, podcasting, digital animation and online learning and publishing? Just a few hundred thousand dollars per year in Florida (which is chicken feed by Tallahassee standards).

The potential return in money, creative jobs and cultural prominence could be astounding in 20 years.

I met the two “Ask A Ninja”guys at PopTech!2006 in Camden, Maine. They have created Webcasts that have garnered an audience of 20 million regular viewers.

These online shows were created at virtually no cost.

At our chance meeting last October, these 20-somethings had yet to earn much in the way of money from their webcasts and at least one of their moms was worried sick that her hip son didn't have a good computer job with a nice cubicle and a regular paycheck.

But the young entrepreneurs are talking to “the suits” in the corporate media. The bottom line is this: These digital “ninjas” are leading the way into the media frontier, not just slogging through the old swamp.

Here are links to both the Ninjas and PopTech:
www.askaninja.com; www.poptech.org

We've got talented, edgy kids and fine schools. The University of Central Florida, Ringling School of Art and Design, University of Tampa, and the International Academy of Design and Technology are pumping out ambitious, well-trained graduates.

Let us invest a few taxpayer dollars to create low-cost New Media business incubators down here.

The best storytellers and metaphor-makers are going to win BIG on small screens.

The Boomers Are Coming! The Boomers Are Coming!

I sometimes feel like a middle-aged Paul Revere.

Rather than taking a midnight ride warning the Massachusetts colonists of the movement of British troops, I am continually alerting my fellow Tampa Bay Creatives of the imminent arrival of tens of thousands of Yankee boomers to the region. And they are coming en masse over the next 10 years.

But instead of being greeted with either glee or alarm, my urgent message has mostly garnered shrugs and yawns from many in regional creative circles.

What virtually every major American metro area really wants is “The Young & the Restless.” These are 25- to 34-year-olds with MBAs, MAs, Ph.D.s and MFAs, and young bodies that do not require much costly medical intervention to keep them hopping. Local governments and foundations hire world-renowned consultants to help corral this coveted cohort.

It is widely assumed by economic development experts like Dr. Richard Florida that people in this young “creative class” are the new spark plugs who can rev up a sputtering economic engine. To add to their attractiveness, these clever and energetic young people love to spend money on the arts, gladly interact with people different from them and will remain economically competitive well into their mid-50s.

I don't know if this vision of the creative economy will come to pass in the Tampa Bay area. There are simply are too many unknowns to hazard definitive forecasts. Imponderables include a collapse of housing and mortgage markets, inadequate public funding for education and infrastructure, and a really bad hurricane season.

What nonpartisan researchers do know right now is this:

The Tampa Bay area is one of the top destinations for soon-to-be-retiring boomers. This massive demographic migration from North to South will generate both considerable economic growth and problems.

The boomers comprise roughly 77 million Americans from age 44 to 62. They will soon be selling homes that most of them have owned for many years; accepting substantial corporate buyouts and retirement packages; and benefiting from inheritances from their parents’ estates.

Boomers are generally portrayed and parodied in the mainstream media as self-centered, self-absorbed and self-indulgent yuppies (basically, Bill Clinton at his worst). Like most stereotypes, it ignores the characteristics of the majority of this gargantuan post-World-War II generation.

On the whole, boomers are well-educated and productive, creative and well-traveled. The spirit of adventure and a “whole Earth” outlook defines much of who they are.

Don't expect the majority of boomers to just queue for the early-bird special at the all-you-can-eat buffet. This generation dramatically and drastically transformed (for better or worse) everything that they ever touched. And the boomer penchant for novelty and experimentation will continue into their “golden years” in the Tampa Bay area.

For additional insights into baby boomers and their influence, visit the Civic Ventures Web site, www.civicventures.org. The site is subtitled, “Helping society achieve its greatest return on experience.”

Also, check out the Amazon.com reviews on Marc Freedman's book, Prime Time: How Baby Boomers Will Revolutionize Retirement and Transform America.

Are You a "Cultural Creative"? And Why You Should Care

A majority of CTB Buzz readers will probably see a brilliant “Cultural Creative” in the mirror sometime today.

But don't get too impressed with your uniqueness. There are an estimated 50 million of you in the U.S. and another 80 million or so in Europe.

If you are not sure if you are a CC, simply take this quick online test to see if you meet the criteria:

It is surprising that nearly one-quarter of American adults share this unique cultural affinity but find it hard to believe that others deeply share similar holdictdicistic and globally oriented outlooks and values.

According to sociologists Paul Ray and Sherry Ruth Anderson, it is like a little secret to be kept from polite company for fear of ostracism or ridicule.

Ray and Anderson were the first to identify the increasingly influential but largely invisible subculture of Cultural Creatives. They answer basic FAQs on their Web site at www.culturalcreatives.org/faq.html.

Whether you are a Cultural Creative or not, it makes sense to learn more about the phenomenon that they have become.

Cultural Creatives span all the usual political, social and economic boundaries. It is quite possible that their thinking will deeply influence American life well into this century.

Here is a very thought-provoking magazine interview with Anderson and Ray. Their book is available on Amazon.com.

About the Columns

The purpose of these articles is to provide creative professionals and students with practical career guidance and insights into nascent trends that will influence their livelihoods.

There are lots of links included within the copy that will lead to reader to worthwhile books, reports, and documents.

Earlier versions of most these columns appeared in the Tampa Bay Buzz e-newsletter in 2007. They appeared under “CreativeShare” by Bob Barancik.

Links are listed below to the newest versions of the columns. A quick capsule summary has been provided for easy navigation of the editorial material.

Are You a “Cultural Creative”? And Why You Should Care
Summary: Academic research has identified nearly 50 million Americans from all walks of life who have an essentially creative outlook on life. There are also an estimated 80 million Cultural Creatives in Europe. Find out more about these people.

The 11 “Commandments” of a Sustainable Creative Career
Summary: Valuable advice and musings for students in the creative domains and their parents.

Celebrating 2015: Four Suggestions for the Creative “Young & Restless” from a Boomer who Cares about You.
Summary: An unprecedented demographic transformation of the American workplace is underway. Read all about it.

The Boomers Are Coming! The Boomers Are Coming!
Summary: The Tampa Bay is a premier metro-region for baby boomers seeking an “encore” creative career. They may change the “rules” of retirement and intergenerational collaboration for the entire nation.

Did You See the Gorilla?
Summary: Useful academic research on becoming lucky.

The Banker Who Loved Hippies
Summary: The story of Michael Phillips and how he helped to create the commercial counterculture and our current creative economy.

New Media vs. The Movies
Summary: Why digital new media will transform Hollywood and our perceptions of entertainment.

Take this job and…
Summary: Understanding the roots of workplace malaise.

The F-Word & what to do about it!
Summary: Understanding and overcoming our fear of failure.

The Tale of Three Masons & the Meaning of Creative Work
Summary: Reframing our attitudes towards our daily tasks.

Encouraging Words
Summary: A few sincere compliments can change lives for the better.

Dangerous Ideas
Summary: Sometimes we must breakthrough our emotional and intellectual boundaries to see new realities.

Ohio With Palm Trees
Summary: Many baby boomers and young people from the Midwest are flocking to Florida and bringing their traditional values with them. Both the sunshine state and American politics will be changed by this migration.