Thursday, August 27, 2009

New Degrees of Creativity: 10 fearless forecasts about the future of higher education in the creative disciplines

This post is a sequel to my last entry, Degrees of Creativity.

We all harbor images of the future in our heads. It tends to make some of us either worriers or cockeyed optimists, and it leaves others perpetually confused and ambivalent.

But it is our ability to envision alternative scenarios that makes us self-aware and self-directed human beings. When we ignore our imaginative abilities, we become slaves to our base instincts and cultural conditioning. Our lives become rudderless sailboats in a choppy sea of choices.

Vaclav Havel, former president of Czech Republic and gifted playwright, hit the nail on the head when he wrote this:

Experts can explain anything in the objective world to us, yet we understand our own lives less and less. In short, we live in the postmodern world, where everything is possible and almost nothing is certain.

I suspect that many Americans of all ages and walks of life would thoroughly agree with that!

The following 10 fearless forecasts are offered as provocative grains of sand that might grow some pearls of wisdom in your mind. Whether you agree or disagree with these prognostications is beside the point. The act of evaluating assumptions about the future will give you a more mindful and considered approach to your decision making in the present.

  1. More young people will enter higher education in their early 20s after military or national service. The 18-year-old college freshman will become the exception, not the rule.

    That is how it works in Israel, and their college students are among the most mature and focused in the world. American WWII vets are still lionized as the “greatest generation.” At many non-elite campuses like the University of Southern Maine, a typical undergrad is in his or her late 20s.

  2. Work-Study Programs like those offered by Drexel University in Philadelphia and Northeastern University in Boston will become mainstream. Their approach addresses both the need for students to get real on-the-job experience in conjunction with book learning and a sustained exposure to the workplace before making a final commitment to a field or career.

    I see so many creative college grads from good schools without any well-honed job skills or any real idea of what they want to do with their lives. With so many educated and clueless creative 20-somethings, it might be time to ask exactly what is going on and why.

    If medical and engineering students were so psychologically ill prepared for the rigors of their disciplines, it would be a national scandal with a Congressional investigation. But society does not really care about individuals in the fine and performing arts, communication, or design. For the most part, they are viewed as fungible cultural fluff. Even if 40 percent of BFA and MFA grads leave their chosen careers by the age of 35, there is always a surplus of creative cogs to staff organizations.

  3. Dual degree programs between private institutions like Tufts University and Berkeley School of Music, and the Rhode Island School of Design and Brown University, will continue to expand and proliferate. The large state universities will probably develop additional dual majors between departments to attract multi-talented students.

    This is an obvious solution for a professionally directed creative young people with strong academic abilities who want to hedge career bets.

  4. Both the BFA and BA will become three-year rather than four-year programs. If you factor in the “Junior Year Abroad” schemes (which provide the world’s most expensive teen travel tours with easy academic credits), many four-year college degree programs are already in reality just three-year programs.

    This straightforward three-year degree curriculum benefits both the student and institution. It saves the former 25 percent of the cost and time of a four-year degree and makes the latter a tempting option for a young person who might have opted for just a two-year Associates degree at a community college.

  5. Any high-profile organization that is esteemed and trusted by the marketplace can potentially offer carefully defined technical/professional certification — much of it online.

    I can imagine Apple, Adobe, big city art directors clubs, big city symphony orchestras, big city ballet companies, the ever hip Second City Theater Company in Chicago, Pixar, L.L. Bean, Disney, and Electronic Arts offering respected certificate programs — and making a tidy profit in the process.

  6. Independent art schools and music conservatories will get into the online distance learning business after much acrimonious faculty debate and furor.

    If these small institutional players don’t use their brand names to reach deeply into a national and international applicant pool, they will probably not remain relevant or financially viable for much longer. But if they do rise to the challenge, their offerings could be among the most innovative and appealing — and profitable.

  7. The predictable 40-something midlife crisis will be replaced by an official year-long sabbatical sanctioned by business, government, and nonprofit organizations.

    Middle-aged people can look forward to a paid interval of self-examination, redirection, and retraining for the second half of life. This will likely spell disaster for Porsche dealerships, divorce lawyers, bartenders, and anti-depressant manufacturers.

    I suspect that these freshly rejuvenated and rebooted “encore” careerists will be viewed by employers as desirable as the currently coveted young and restless folks in their 20s and early 30s. But many of the grayheads will opt for some type of flexible part-time jobs or entrepreneurship. This will tend to ease intergenerational conflict in the workplace.

  8. A degree from a brand name New York school will not be a first-class ticket to either a big time career or even a middle class income.

    The Big Apple will simply be one of several first tier global creative culture hot spots. I expect London, Singapore, Berlin, Prague, and LA to give NYC a real run for its creative money. Places like Julliard, Manhattan School of Music, Parsons, Pratt, Cooper Union, NYU, The New School, Columbia, and Hunter will still have a huge cachet; but so will Oberlin, Curtiss School of Music, University of Indiana, USC, UCLA, San Jose State, Art Institute of Chicago, Syracuse University, University of Iowa. Brigham Young University, Full Sail University, Brooks Institute, and others.

    Having a Gotham credential in one’s bio will be most helpful for the first five years of a creative career, but it is not a big a deal after that. The playing field flattens for just about everyone after 30. It comes down to what you can actually do right now.

  9. Healthcare tech degrees or certifications will be the preferred “day jobs” for creative people. This includes nurse’s aide, dental hygienist, radiology tech, lab tech, medical records tech, and personal trainer.

    All of these jobs can pay between 30 and 80 dollars per hour, are available on part-time or weekend schedules, are in high demand in all economic conditions and geographic locations, and usually come with health insurance benefits.

    Basically, you become your own lifetime patron. Lots of creative professionals burn out in their 40s and go back to healthcare school for a steady paycheck. It makes more sense to do this highly analytic training while young, single, and mentally agile rather than when one is older and often burdened by life responsibilities like teenage children, mortgages, aging parents, etc.

  10. Apprenticeship is the new BFA and MFA. Until the 20th century most of the arts were learned in the studios and workshops of older master artists, craftsmen, and performers. If you go to Florence, Italy, you will see that it was a sound approach to both training and credentialing creative and energetic young people.

I would be most curious to know what your “fearless forecasts” are concerning professional creative education. Please submit them below or email them to creativeledge@gmail.com for my webmaster to post.

Friday, August 14, 2009

Degrees of Creativity: Real Credentials for the Creative Economy of the 21st Century

This blog entry was precipitated by a visit that my wife Amy and I made to our mutual alma mater a few weeks ago.

I had only been back to RISD four times since graduating in 1972. After art school, I traversed the country as a freelance graphic designer and illustrator for about 11 years.

My creative sojourns included Portland (Oregon); Palo Alto/Stanford; Berkeley; New York City; and finally, meeting Amy in Manhattan when she was interviewing me for a job. We then moved to Philadelphia. Our time currently unfolds in Portland (Maine), Philly, and St. Pete.

My wife and I ran a successful design studio together while our daughter was growing up. In early 1991, I was in a serious accident in the high mountain country of Telluride. Personal health stories are usually distressing bores, but suffice it to say that it changed everything for me.

The upshot of the experience brought me to the new digital video production and giclée printmaking. As far as I know, Blake+Barancik was among the first design studios to embrace both the Apple computer and the web in the Philadelphia metro area.

The creative flexibility of my undergrad years at RISD and graduate education at Stanford made this leap possible. It instilled an appetite for both cultural and technological innovation, plus a confidence that one could always learn what was needed.

Unfortunately, the late 1960s and early ’70s also came with a super-sized portion of wrong-headedness that has become institutionalized in most of our academic diploma mills.

The following musing on the absurdity and harmfulness of the status quo is my desire to save creative young people a lot of unnecessary grief and failure.

Hopefully, the following ideas will provoke some decisions in the present that might pay real dividends in your future.

As I see it, these are the three key facets to successfully adapting to the emerging Creative Economy:

  1. Individuals must continually learn new skills and mindsets to prosper in an advanced global economy.

  2. That which cannot be economically sustained, will not be sustained.

  3. Any technology that can greatly optimize a given task will be applied, regardless of prevailing standards, protocols, and sentiments.

1. Individuals must continually learn new skills and mindsets to prosper in changing times.

It is ludicrous to imagine that the exact skills acquired as a teenager or young adult will be the same ones that will allow a person to be successful twenty years later.

A skeptic might say that this is true for industrial designers, digital animators, urban planners, and other techie types; but potters, furniture makers, ballet dancers, musicians, singers, novelists, landscape architects, actors, and other creatives will just keep on doing what they have always done…dream on.

I suspect that the more traditional art forms will continue to evolve technically and will seek new markets and venues. For instance, potters who successfully combine their knowledge of ceramics with other materials will no doubt garner new customers and increased income — or they might combine their skills with art therapy and service the psychological needs of a gargantuan aging population.

Conversely, young computer wiz-kids will eventually be middle-aged. It would be nuts to imagine that key software of the future will look or function anything like today’s Final Cut Pro, After Effects, and CreativeSuite. And remember, there will be another generation of ambitious young geeks just out of school who will be ready, willing, and able to leapfrog to the next new app.

In many ways the ballet dancer has it easier. She or he knows that it is over by 35 and one must move into choreography, open a ballet studio, or change careers altogether.

In any event, an individual in every creative profession will have to reinvent both oneself and one’s career. It all comes down to lifelong learning that will stretch easily into one’s mid to late seventies.

2. That which cannot be economically sustained, will not be sustained.

This point takes aim at the unsustainable escalation of tuitions at art schools, music conservatories, state colleges and universities. To my eye, these institutions are exactly where Detroit automakers were ten years ago; largely asleep at the wheel. Their insular execs and boards, bloated benefits packages, and inflexible tenured senior labor force are not competitive. And this whole wasteful process sustains a product of increasingly dubious social utility.

Just as the government has continued to bail out American carmakers, the feds continue to bail out the consumers of greatly inflated higher education.

Through readily available government-financed loan schemes, virtually anyone with the good fortune to be born into the middle or professional classes can come up with the cash for four years of art and design training. Even for young people of modest and disadvantaged financial backgrounds, money can be found. Massive personal debt has truly been democratized.

That translates into about $120K to $170K for room, board, and tuition for private education; and about $40K to $70K for state schools.

If parents were asked to pay these bills directly out of pocket, most of them couldn’t and wouldn’t invest in their children’s creative careers.

This reduction in the number of people entering the creative fields from college would both shrink programs to more sustainable sizes and improve standards. And it would raise both the entry salaries of graduates and their career prospects.

It is hardly a deep dark secret that most of the creative economy is a “winner take all” game — with a relatively few stars garnering the bulk of money and attention. With fewer young adults entering the field, more people would get a bigger slice of the pie.

Things were different for creative college students 35 years ago. In 1971, Amy had a whopper of an argument with her father about going to art school. It resulted in her paying her own RISD tuition, room, and board for the next three years.

She did this by using her training as an illustrator and graphic designer. She worked at multiple jobs while taking a demanding class load. This was possible not just because she is very talented, smart, and incredibly hard working — but also because the total cost for tuition, room, board, and art supplies was well under $4K a year.

Incidentally, Amy left RISD with $1,300 in the bank, which is the equivalent to at least $7,000 in today’s inflated greenbacks. Contrast this with the current legions of debt-burdened creative college kids with no savings — only onerous unpaid loans.

3. Any technology that can greatly optimize a given task will be applied, regardless of prevailing standards, protocols, and sentiments.

The third point concerns the necessary embrace of online learning. Even my most opened-minded, middle-aged academic friends go berserk when I bring up this subject.

But the only way to drop the cost of professional art and design training is through technology. Everything that the digital domain touches, it makes more cost-effective and democratic. It crushes old elites and hierarchies. That is why traditional academics are justifiably terrified of electronic learning.

What jobs in the global economy offer guaranteed lifetime employment, increasing salary as you age on the job, and 70% of your working salary in retirement with generous medical benefits for both you and your spouse?

Of course, this is a rhetorical question — tenured academia.

The reality is that four-year degree-granting programs in the creative/expressive domains are vocational. Students go there to get their tickets punched for jobs. The pretense that higher education is producing more “well-rounded” and literate creative professionals is, well…just pretence.

A great many liberal arts programs at mid-level colleges and universities can’t produce graduates who can actually write coherent (and non-plagiarized) essays, much less grasp the dynamics of history, math, science, and the canons of Western civilization. Many of my college professor friends admit (in private) that today’s college students are in general academically inferior to the middle-class high school grads of thirty, forty, or fifty years ago. That goes a long way in explaining the necessity of a MA or MS degree for many entry-level jobs.

On a practical level, here are three “Rules of Thumb” that might provide some useful guidance or at least conversation points between tuition-paying parents and their children:

Big name schools are worth it if you can get the bulk of the expenses paid by the school. If the institution wants you that much, they intend to groom you for the big time.

Don’t underestimate the hometown advantage. If you are a “homie” who wants to stay put, just do it. Your uninterrupted network of human connections will be valuable as your career develops over the decades. Longtime flesh-and-blood friends are far more valuable to our sustained well being than the engaging ersatz digital buddies found on Facebook and Linkedin.

I don’t regret my life as a peripatetic cosmopolitan, but in terms of career, things would probably have been much more lucrative if I just stayed in Chicago — a city that has been the home of both sides of my family since the early 1900s.

I know that this flies in the face of prevailing wisdom of such creative economy gurus like Richard Florida. Their point is that the fleet of foot and exceptionally nimble of mind must run to the next creative hot spot.

Ironically, some of the most successful and sophisticated creative professionals that I have known either stayed in state or came back home in their 30s and 40s. In my opinion, the ever-expanding digital revolution will make any metropolitan area with a major university and international airport a potential creative hot spot.

Stay out of debt if you can. If you cannot avoid college loans, try to keep it to what you think you can reasonably repay in 10 years.

Below are links to three provocative articles from The Atlantic, Wall Street Journal, and New York Times for your consideration:

Tell the Truth About Colleges

What's Wrong With Vocational School?

In a Digital Future, Textbooks Are History

Friday, August 7, 2009

Mainely Creative Videos: Beautiful New England Seascapes and Landscapes

Although I am not entirely at home in Maine, I am at home with myself while I am here. There are no pressing business matters or meetings. All I really want to do is savor the seashore and meander around the working harbors and isolated villages.

There are still communities here that remember how to listen to the ocean, forest, and field. Sometimes I, too, hear the cyclical rhythms of nature that modern life and the internet have largely obliterated in a babble of mind-numbing communication overload.

My Maine summers are quiet and frugal. They are largely spent at my rustic CreativeShare Studio on a tiny fishing island approximately seven nautical miles off of Portland. It is a place without electricity, indoor plumbing, or even a wood stove.

It is my idea of a summer creative heaven — an earthy celestial vision not shared by either my wife or daughter, who prefer the urbane delights of Portland’s Old Port and Freeport’s L.L. Bean.

Nonetheless, it is an ideal place for me to explore my two lifelong creative passions of Zen aesthetics and creative responses to the Holocaust and human conflict. The topography reminds me of pictures of coastal Japan, and this seemingly insignificant island was where the entire U.S. Navy North Atlantic fleet was fueled for the liberation of Europe during World War II. For more about the island's role in World War II, read Joel Eastman's essay “Lifeline for Liberty.”

Although my real home as I near my 60th year is St. Pete by the Tampa Bay, Maine and New England will always have a special place in my mind’s eye.

The following videos were conceived in joy and gratitude after a lifesaving operation in January of 2001. I hope that you will enjoy these short digital media pieces…and also have the good sense to get a full colonoscopy when you turn 50.

I Long For My Island


This video was produced in 2005 to celebrate the completion of the construction of the studio structures. My wife Amy (who toils in corporate communications) came up with authentic sounding seafaring/country music melody. Who would have guessed?

Peeks At Peaks Island


This is probably my favorite spot on planet earth. Just before going under anesthesia for the removal of half my colon, I pictured the happy times my little family had there. The video was finished by my studio assistant, Celeste Starita, immediately after my operation.

Casco Bay Swing

Maine has an inordinate number of gifted modern dancers (due to Bates College’s amazing dance program and summer dance festival). The music was provided by the Clown School Dropouts (who actually were clown school dropouts).

Nantucket Sailboats

This was my first video inspired by New England. The artwork was created in a tiny cottage owned by the Nantucket Island School of Design. For those creative types who would enjoy staring at both graceful sailboats and super-rich celebs, you might want to visit this island off Cape Cod.

Green Mountain Ramble

The artwork was created at the Vermont Studio Center. It has been a place that has always been lucky for me in terms of contacts and might be lucky for you. I really like Vermont a lot — but Maine is more beautiful to my eye and much wilder!

Monday, August 3, 2009

The Creative Economy as Accordion

Two arts articles in the July 30th St. Petersburg Times reminded me that the key metaphor for the Creative Economy is an accordion.

It needs to both contract and expand to play lively dance music!

Mature artists in virtually all cultures have realized and exalted in the duality of human life. It is the yin & yang, light & darkness, sickness & health, work & play, love & hate that make us whole as creative human beings and as a society.

Arts and cultural institutions ultimately reflect and mirror the talents, manias, and malaises of their hometowns. Their buildings and organizational structures define and embed all that we are (and are not) as communities.

The last century of Florida history is an often wacky tale of dizzying land booms and dispiriting real estate crashes. The current bust is most likely just another temporary downturn — but keep in mind that “temporary” can mean anything from two years to 20 years.

In terms of the articles:

Chihuly Collection is still on, despite lean times for arts

This article paints a sober, unflinching, but essentially positive picture of St. Pete’s museum scene. As a culture-loving resident of the Sunshine City, it rings true to me. My wife Amy and I have considerable faith in both the practicality and creativity of our cultural leaders and their boards. The story of the Morean Arts Center and the Dale Chihuly Museum are a case in point.

Nearly 40 years ago Amy and I were students at RISD, where Dale Chihuly was a professor at that tiny, impoverished, and eccentric art school. Like today, those were also difficult times: economic upheaval, restricted gasoline, spiraling interest rates, and racial tension. Despite those obstacles, RISD has more than doubled the size of its student body, studio facilities, and museum space. And Providence is one now one of America’s most beautiful and desirable American cities. Hollywood even made a hit television series named after the place.

This all happened because a small but dedicated group of arts administrators, business and civic leaders, preservationists, educators, and young people were willing to invest their working lives in an eclectic, inclusive, and creative urban vision.

This type of success story could repeat itself in the Tampa Bay.

For young USF, UT, Eckerd, SP College, Hillsborough CC, New College, IADT, and Ringling grads, now is the time to both hunker down and start taking calculated career risks on the assumption that things will eventually get better. Your optimism and focused imagination could very well mean a better future for everyone.

For relatively affluent and influential Tampa Bay boomers, now is the time to focus on our young peoples’ future — not ourselves. The reality is that many our key cultural institutions are in reasonably good shape, considering the global financial meltdown. But they must be financially supported in the harrowing present so they don’t enter into a period of decline and mediocrity.

The second story makes a nice counterpart to the previous news article about “ART” in all capital letters. It is about decidedly lowercase “artists.”

St. Petersburg wants to turn decaying blocks into artist haven

This is a story about hauling off broken down junk to make way for artist studios and creative small businesses on the abandoned 600 block of Central Avenue.

It was great to see this much-needed urban revitalization spearheaded by St. Pete art gallery owner and city council member Leslie Curran. Our region needs more creative people to step to the plate and become politicians. Although Leslie and I did not see eye-to-eye on the proposed Ray’s waterfront stadium (diplomatic understatement), we can agree that artists and cultural creative types are the catalysts to a dynamic urban environment.

For me as a veteran artist and designer, the only disturbing aspect about this very well-written article was the vision of the artist entrepreneur as both a hyper-kinetic fixer-upper and fungible sucker — forever doomed to patch up the holes left by reckless real estate developers and hapless city planners.

The reality is that the creative people — who are doing the actual work that increases property values for both the financial speculator and city coffers — are essentially unpaid.

Over the last two years the median price for a house in the Tampa Bay has dropped from approximately $240K to about $140K and fixed-rate mortgages can sometimes be secured in the 5 to 7 percent range. This makes home/studio ownership potentially attractive in the long term.

There are benefits to some artists and storeowners to renovate the spaces on Central Avenue and have that temporary retail presence. But other artists and businesses might consider this: rather than work for nothing and be thrown out of your space when times begin to improve, it may make more sense to find a block of derelict houses or businesses and form a syndicate so that you have an equity stake from all your hard work and risk taking.

This strategy will involve plenty of headaches and heartaches. But “nothing ventured, nothing gained” is as likely to be true tomorrow as it was yesterday.

Young and currently houseless creative Tampa types should peruse this Wall Street Journal article on Artists vs. Blight.

Better yet — some well connected boomers in the real estate industry should read it!